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Exploring the quiet drama of texture, the Beton cushion collection reflects Greg Natale’s ongoing fascination with the tactile language of materials. Inspired by the sculptural surfaces of mid-century Brutalist art and architecture, Beton draws on the raw beauty of stone, timber grain and hide, translating these organic references into richly layered textiles. The result is a series of designer cushions that invite touch as much as they reward the eye.
Of the six cushions within Beton, several designs revisit Greg Natale’s archival motifs through a new tactile lens. Venice and Moire are reinterpreted as woven jacquards that emphasise structure and depth. Reintroduced five years after its original debut, Riviera returns, its subtly distressed texture balancing elegance with an edge.
Amur introduces a refined animal motif rendered through jacquard weaving, offered in both gold and black colourways. Completing the collection is Beton, a defining design featuring asymmetrical shapes to evoke the graphic rhythms of Brutalist artworks.
Unified by a palette of tonal neutrals and elevated with glints of metallic thread, the Beton collection celebrates the expressive potential of texture. Here, texture becomes the primary decorative gesture, allowing material, weave and finish to define each design. Versatile and complementary, Beton is a collection for those who — much like Greg himself — enjoy toeing the line between maximalism and minimalism.
While the collection offers flexible styling, the six cushions can be arranged in two complementary groups of three. Style Amur Gold with Beton and Riviera for a warm, low-contrast look that embraces soft shine. For a more grounded aesthetic, Amur Black, Venice and Moire marry greys, greige and black, defined by crisp black stitching. Alternatively, you can mix and match Beton as you’d like!
2026 marks the 48th year of Sydney Gay and Lesbian Mardi Gras, a celebration of queer culture and visibility that began in 1978. As a queer-owned business, Greg Natale celebrates Mardi Gras with pride, though the championing of radical self-expression extends year-round!
The music, fashion and aesthetics that defined the late 1970s and early 1980s have long informed Greg’s design language. Perhaps most poignantly, the electric atmosphere of Studio 54 continues to shape our studio today. Our curated collection of coffee table books honours icons such as Andy Warhol and other trailblazers of late twentieth-century queer culture. The Blitz Bookends reference the legendary Blitz Kids, London’s gender-bending movement that launched global style revolutions. Finally, the Debbie Vase and Debbie Bowl nod to the broader cultural movement that produced icons like Debbie Harry.
Historical references woven throughout our décor range ground each piece in the legacy of queer cultural movements, translating pivotal moments into considered contemporary form. The 1978 Vase takes its name from the inaugural year of Sydney Gay and Lesbian Mardi Gras, anchoring the collection to a defining cultural milestone. The Macleay Cushion pays tribute to Macleay Street in Potts Point, where “The Strip on the Strip” history plaques commemorate the venues that shaped Sydney’s queer nightlife in the 1970s.
Discover The Expression Edit — a curated selection of bold, colourful pieces inspired by a time when self-expression was radical, glamour was political, and creativity became a declaration of identity.
Looking for unique Valentine’s Day gifts that strikes the perfect balance between personal and indulgent? Interior design experts agree that home accessories make ideal Valentine’s Day gifts, as they reflect taste, care, and an understanding of how someone lives. In recent years, Valentine’s Day gifting has shifted toward elevated, design-led pieces that feel intentional rather than impulsive. When thoughtfully displayed and lived with, these objects become daily reminders of love and affection.
Décor is a timeless, ageless gift. Well-designed pieces transcend trends and life stages, evolving with the space and the people who live in it. Flowers may be a classic Valentine’s gesture, but pairing them with a beautifully designed vase elevates the moment into something lasting. A considered frame on a desk or bedside table can showcase a cherished memory, while sensory pieces such as candles or throws transform a gift into an experience to be enjoyed every day.
Like jewellery for the home, decorative bowls, trays, and sculptural objects add beauty and personality through texture, form, and materiality. More meaningful than a card or box of chocolates, a thoughtfully chosen Valentine’s Day gift for the home extends beyond the occasion itself.
An expert in the field of romantic, emotion-led interior design, Greg Natale’s curated edit of unique Valentine’s Day gifts, comprised of design-led pieces that reflect care and timeless appeal. Discover Greg Natale’s gift guide online today and make this Valentine’s Day count.
In a bold confluence of influences, Greg Natale’s maximalist aesthetic meets Southwestern prairie sensibility at this country estate in Oklahoma. Spanning seven glossy pages, the designer’s second iteration of the sprawling property makes its international debut in House Beautiful. Part of an ongoing creative relationship between Greg and the owners, Oklahoma House reflects a distinctive design language developed over years of collaboration.
A decade after first designing the interiors of the barn-style residence, Greg Natale returned to oversee a 660-square-foot expansion. This latest chapter is expressive and eclectic — where strong visual impact and rich materiality are matched by thoughtful functionality. The original three-bedroom home now includes five bedrooms, six bathrooms, and a new central living space. The interiors are dramatically transformed: what was once an equestrian-inspired retreat is now a globally inflected home, layered with visual intrigue and punctuated by local character.
To maintain cohesion across the 4,360-square-foot residence, the interior is grounded in its surrounding pastoral setting. The central living room acts as the family hub and entertaining space, positioned adjacent to a sage-stained kitchen. Anchored by this earthy green, terracotta reds complete a palette that echoes the prairie plains. Elsewhere, the mood deepens: merlots and dark timber tones envelop rooms with a cabaret-like sensibility. In the immersive primary suite, bold Italian character takes centre stage, complete with marble finishes and plush textures. Across the home, Greg channels the clients’ love of animal prints and pattern — a confident expression of his signature, pattern-on-pattern layering.
See more photos of Oklahoma House on our website. For the full feature in House Beautiful, visit their website.
To close out a wonderful year, Greg Natale partnered with Bang & Olufsen to host an intimate holiday event celebrating beautiful design. A long-time friend of the brand, Greg welcomed friends, clients, and industry partners into the Bang & Olufsen Double Bay showroom for an evening of connection and creativity.
The evening also marked two significant milestones. Bang & Olufsen is celebrating its 100th anniversary this year, a century defined by a steadfast commitment to design excellence. Similarly, Greg’s recent induction into the Interior Design Awards Hall of Fame recognises more than two decades of shaping the Australian design landscape. Together, these moments underscored a shared philosophy: the importance of evolving creatively while remaining deeply anchored to a clear design ethos.
Adding a personal touch to the night, pieces from the Terreno collection were styled throughout the space. Bang & Olufsen’s enduring design language sat comfortably alongside Terreno’s exploration of architectural form and materiality. The pairing spoke to a mutual respect for heritage, craftsmanship, and forward-thinking design, making the event not just a celebration of the year that was, but of longevity, integrity, and the enduring power of thoughtful design.
The event offered a fitting end-of-year moment, bringing together design, craftsmanship, and community. In the same spirit, Greg Natale’s curated Gift Guide celebrates thoughtful, design-led gifting. Discover the 2025 Holiday Edit today.
Greg Natale has been honoured with the Hall of Fame award at the 15th annual Interior Design Awards, hosted by Belle Magazine and Fanuli. A finalist across three categories, including Best Residential Interior, Greg was presented with the prestigious Hall of Fame in recognition of his twenty-four years in business. This honour stands as a testament to his enduring influence, craftsmanship, and contribution to Australian design.
This accolade follows his recent success at House & Garden’s annual Top 50 Rooms ceremony, where he was awarded for his standout New York project. Celebrated internationally for its nuanced palette and innovative application of texture, New York House exemplifies Greg’s signature blend of sophistication and warmth. Layered with richly veined stone, sculptural furnishings, and a masterful interplay of light and shadow, the residence reflects a distinctly cosmopolitan sensibility while remaining deeply personal to the client. It stands as a defining example of how Greg’s design philosophy translates seamlessly across global contexts, reinforcing his reputation as a leader in contemporary interior design.
New York House also graced the cover of the most recent issue of Belle Magazine, where readers can explore all ten award categories and their winners.
Greg Natale has officially launched Terreno, a new mixed-material décor collection that distills organic materiality into a refined, architectural language. Known for his intuitive approach to geometry and deep appreciation for materiality, Greg’s practice sits at the intersection of design and architecture. Terreno is no exception. Meaning terrain in Italian, the collection draws inspiration from the relationship between architecture and earth. Each piece channels natural materials and textures through sculpted lines and stepped forms.
Influenced by the work of Carlo Scarpa and Fernando Higueras, Terreno embraces an architectural philosophy rooted in harmony with the natural world. Echoes of Scarpa’s Brion Tomb and Higueras’ biophilic sensibilities pair with tactile materials like marble and glazed ceramic. Moving between structural precision and organic expression, the collection feels both sculptural and elemental; an expression of the raw poetry of stone, wood, and clay.
Spanning vases, bowls, boxes, trays, and frames, Terreno is an expansive and versatile décor collection for the contemporary home. You can now discover the collection online via our website, or in person at our Potts Point Flagship store.
To learn more about Terreno, hear Greg discuss the collection on our YouTube channel.
Greg Natale’s widely celebrated New York House has secured three finalist spots in the Belle Fanuli Interior Design Awards 2025! As seen in the November issue of Belle, the nominations include Best Bathroom, Best Work with Colour, and the coveted Best Residential Interior. The Belle Fanuli IDA is an annual showcase of the ideas, materials and moods shaping Australian interiors today. We are incredibly proud of this honour and continually humbled by the international recognition this project continues to receive. It’s a privilege to be acknowledged alongside so many talented local designers whose work resonates across the globe.
Located on the Upper East Side, New York House is as evocatively colourful and richly layered as the city itself. Adopting a fashion-forward approach to interior design, Greg drew inspiration from the owners’ deep connection to Italy and Paris. Sophisticated colours and bold materiality define the home’s distinctive aesthetic, while artful finishes complete each space with finesse. The home embodies an innovative creative ethos upheld by its owners — one where art and design coexist in equal measure.
Congratulations to all the finalists, and a huge thank you to Belle and Fanuli for their continued dedication to uplifting Australian design. You can see the full list of finalists in the November issue of Belle Magazine, on sale now. Belle is also accepting votes for the Readers’ Choice Award 2025 — be sure to cast your vote for New York House.
After nearly two decades of collaboration, Greg Natale and Designer Rugs unveil their seventh collection together. Cruda, meaning “raw” in Italian, embodies a duality of structure and softness. At once refined and organic, the collection draws inspiration from the asymmetry of Brutalism and the geometry of Italian Rationalism. Featuring six original designs in flattering neutrals, Cruda offers a unique interpretation of these modern influences.
The direction for the Cruda collection was sparked by a custom rug design that utilised high-low pile techniques. The depth and emotion lent by subtle surface variation evoked the Brutalist philosphy of decorating through texture rather than ornamentation. From distressed surfaces to the jagged planes of monumental architecture, Cruda celebrates beauty in irregularity and imperfection.
Through the soft language of hand-knotted wool, stark, uncompromising design finds new life in texture and tactility, revealing an unexpected warmth within its raw forms. Spanning bold composisitons defined by geometric abstraction to amorphous forms in mineral tones, Cruda channels the gravitas of concrete and stone into hand-crafted rugs. Varied loop techniques and shifts in pile height lend a sculptural quality to each rug. Each subtle transition creates a layered effect that evokes the the graphic language of industrial textures.
We invite you to explore the collection via our website. You can also revist past collaborations between Greg and Designer Rugs, spanning hand-knotted and hand-tufted rugs as well as carpet designs.
Greg Natale’s gelato-coloured dining room from New York House won Best Use of Colour at the 2025 House & Garden Top 50 Rooms Awards! Designed for long-time clients, the room layers pastel tones into a space that is both playful and sophisticated.
Aficionados of design, the owners of New York House run an art school in Florence, Italy, and converted the lower level of their Manhattan townhouse into an art gallery. For their dining room, they envisioned a predominately pink-and-green palette, drawing inspiration from the maximalist interiors of Parisian bistros. Mint greens, blush pinks, and lemon yellows unfold throughout the space, creating a nuanced scheme that feels fresh and immersive. At its centre, a vintage Murano glass chandelier glows above the swirling, multi-coloured dining table, anchoring the composition with artistry and flair.
Soft mauves surface in festoon Roman blinds, a tonal artwork by Indivi Sutton, and chairs upholstered in our Cemento fabric. Our Ada timber flooring from the Bosco collection waves across the floor. Detailed mouldings and signature Greg Natale flourishes further enrich the space, underscoring the studio’s commitment to pushing the boundaries of colour in contemporary interiors.
“This project is a testament to the transformative power of colour,” says Greg Natale. “I wanted to create a dining room that was joyful and elegant. Colour draws people in, and it’s what encourages them to gather and linger.”
To be awarded Best Use of Colour 2025 is a true honour. We are grateful to Australian House & Garden and Winnings for recognising our hard work and dedication to exceptional design. Congratulations to all of this year’s winners! You can now cast your vote for the Top 50 Rooms Readers’ Choice Awards online. Vote for Gregs rooms and be one of ten potential readers to win a bottle of Bird in Hand wine!
On behalf of the entire team, Greg Natale is thrilled to announce that we are finalists for the Australian House & Garden Top 50 Rooms 2025! This year marks an especially exciting milestone for us, with six rooms shortlisted across our projects. Being recognised in this way is an honour and a privilege. We are incredibly grateful to our visionary clients who entrust us with their homes, as well as to the design media community for championing creativity and excellence in Australian interiors.
The Top 50 Rooms initiative is a celebration of the very best in residential design nationwide. To be featured alongside such an inspiring group of designers is something we don’t take for granted. We value the opportunity to connect with the broader local design community and thank Australian House & Garden for showcasing our work over the last two decades.
As always, our approach is rooted in pushing the boundaries of materiality, form, and atmosphere. Having six of our spaces recognised reinforces our passion for design that is immersive, personal, and layered with meaning.
The six rooms shortlisted for the awards are:
Best Bedroom – New York House Primary Suite
Best Laundry – Oatley House Laundry
Best Use of Materials – New York House Dressing Room
Best Kitchen – Bellevue Hill House Kitchen
Best Use of Colour – London House Powder Room
We look forward to celebrating with our fellow finalists and extend our sincere thanks to House & Garden for this incredible recognition.
For the 2025 NoVacancy Hotel + Accommodation Expo, Greg Natale collaborated with Global GreenTag International in desining a room installation. This collaboration, titled the Conscious Luxe Suite, showcases the process of using environmentally responsible products to deliver luxury and wellbeing. The concept demonstrates how thoughtful material choices can deliver both sophistication and wellbeing, setting a new benchmark for eco-conscious design.
Exclusively composed of Global GreenTag International–certified products, the suite embodies environmental responsibility at every detail. Each element has been independently verified for health, sustainability, and circularity, ensuring the suite exemplifies both beauty and integrity. Certifications cover low toxicity and controlled VOC levels, renewable and bio-based content, as well as recyclability, upcycling, and product take-back schemes.
Measuring six by six metres, the suite features soft wall panelling, plush carpeting, and a custom in-house–designed bedhead by Greg Natale. Accessories and bedding from Greg’s line complete the room, bringing his signature aesthetic into dialogue with cutting-edge sustainable design.
The unveiling will take place on September 17 at the NoVacancy Expo, where Greg will introduce the Conscious Luxe Suite. Following the reveal, he will join Global GreenTag’s Tyann Scott from 10:40–11:00am for a conversation on the future of sustainable design in a more conscious world.
To attened the unveiling, register online. NoVanancy is held at the world-class ICC Sydney on 17 & 18 September 2025. Hosted by Terrapinn, it is Australia’s largest hotel and accommodation expo. Learn more online.