Abstract and fragmented, Freddo evokes the distressed textures of Brutalist materials. With raw, fragmented forms and accents of gold, pale green, and blue, it balances industrial roots with organic elegance, embracing imperfection and irregularity as beauty.

Cruda is the seventh collection designed by Greg Natale for Designer Rugs. Inspired by the organic forms of Brutalist art and the geometric precision of Italian Rationalist architecture, Cruda — meaning “raw” in Italian — explores the dialogue between defined structure and amorphous form. Featuring six original designs in flattering neutral tones, the collection translates the graphic language of industrial textures and the monumental weight of architecture into soft tactility, expressed through intricate textile techniques.

Handknotted Tibetan Wool & Bamboo Silk

Dimensions: L300 x W240cm

Abstract and fragmented, Freddo evokes the distressed textures of Brutalist materials. With raw, fragmented forms and accents of gold, pale green, and blue, it balances industrial roots with organic elegance, embracing imperfection and irregularity as beauty.

Cruda is the seventh collection designed by Greg Natale for Designer Rugs. Inspired by the organic forms of Brutalist art and the geometric precision of Italian Rationalist architecture, Cruda — meaning “raw” in Italian — explores the dialogue between defined structure and amorphous form. Featuring six original designs in flattering neutral tones, the collection translates the graphic language of industrial textures and the monumental weight of architecture into soft tactility, expressed through intricate textile techniques.

Handknotted Tibetan Wool & Bamboo Silk

Dimensions: L300 x W240cm