Contemporary in spirit, Ruvida weaves Brutalist influences with modern abstraction in a richly layered composition. Textured in a tonal off-white palette, its amorphous forms and varied pile heights evoke the tactile quality of weathered industrial surfaces. Soft and organic, this circular rug strikes a harmonious balance between material permanence and nature’s free rein.

Cruda is the seventh collection designed by Greg Natale for Designer Rugs. Inspired by the organic forms of Brutalist art and the geometric precision of Italian Rationalist architecture, Cruda — meaning “raw” in Italian — explores the dialogue between defined structure and amorphous form. Featuring six original designs in flattering neutral tones, the collection translates the graphic language of industrial textures and the monumental weight of architecture into soft tactility, expressed through intricate textile techniques.

Handknotted Tibetan Wool & Bamboo Silk

Dimensions: Ø250cm

Contemporary in spirit, Ruvida weaves Brutalist influences with modern abstraction in a richly layered composition. Textured in a tonal off-white palette, its amorphous forms and varied pile heights evoke the tactile quality of weathered industrial surfaces. Soft and organic, this circular rug strikes a harmonious balance between material permanence and nature’s free rein.

Cruda is the seventh collection designed by Greg Natale for Designer Rugs. Inspired by the organic forms of Brutalist art and the geometric precision of Italian Rationalist architecture, Cruda — meaning “raw” in Italian — explores the dialogue between defined structure and amorphous form. Featuring six original designs in flattering neutral tones, the collection translates the graphic language of industrial textures and the monumental weight of architecture into soft tactility, expressed through intricate textile techniques.

Handknotted Tibetan Wool & Bamboo Silk

Dimensions: Ø250cm