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When Italy’s most prestigious designer kitchens brand set its sights on its first Australian kitchen flagship, Greg Natale was engaged to bring the breadth and customisable capabilities of the brand’s offering, to life.
“The way I saw these kitchens is that they’re clean and they’re practical and they’re incredibly well built and even more importantly, they’re ready for people to layer their own personality over them. That layering of the individual onto these kitchens is entirely possible, Snaidero offer so many options in terms of colours and finishes that is affords you the chance to take these clean designs in your own direction – you can shake off that curse of those cookie cutter-kitchens. In this space we have sought to harness that customisation that Snaidero are so well known for and put a few smart twists on things. It opens people’s eyes to the possibilities. There are a range of styles here, we haven’t limited the potential for the customer.”
Creating the entire flagship experience from its enchanting, faceted brass reception area through to each of the kitchen showcases – Natale has curated a selection of eight Snaidero kitchen designs and tailored each one using the brand’s broad offering of colours, materials and finishes to create eight distinct, unique and immersive vignettes.
Layering each space to exacting detail, Natale’s own signature range of mosaic tiles, accessories and home fragrances are styled throughout the store, investing the displays with a liveable, warm appeal.