Modern and versatile, the Cruda collection is the seventh collaboration between Greg Natale and Designer Rugs. Inspired by the asymmetry of Brutalism and the geometry of Italian Rationalist architecture, Cruda explores the dialogue between defined structure and raw, amorphous form. Minimal graphic shapes merge with organic silhouettes to create rugs that are at once sculptural and serene. 

Featuring six original designs in flattering neutrals, Cruda infuses interiors with depth, movement, and quite complexity. Varied loop techniques and pile heights lend them a sculptural presence, evoking the surface reliefs of collaged murals, the monumental weight of architectural forms, and the graphic language of industrial textures. In this way, raw materiality and geometric force are translated into a soft tactility, expressed through the textile techniques of the rugs.